Celeste/Daniels Advertising and Marketing Success Stories: Fresno Grand Opera

Fresno Grand Opera

Celeste/Daniels client: 2000-2015

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CDAD Strength: We Meet Urgent Deadlines with No Hassle for the Client
Campaign: Annual performance promotion (ongoing)
Industry: Performing Arts/Concert Promotion

FGO is one of California's most active opera companies and concert promoters. Picture a season calendar with bright red dates about every six weeks signifying that by each date website, season brochures, ticket order forms, letterhead & envelopes, display ads, direct mail, postcards, social media, eblast digital newsletters, large format posters, event posters, press releases, signage, TV and radio scripts,  performance programs, and event photography need to be created, proofed and published! And missing the deadline is not an option because each date signifies an opera performance or music concert in several cities and time is limited to sell their product...tickets.

No worries!  We've really enjoyed having Fresno Grand Opera (FGO) as a client since their 2000 season. It's been a natural fit since day one because our managing partner, Julie Celeste has a 30-year-long career in the performing arts before co-founding CDAD. You can rely that her passion soars around the office and lands on everyone's desk like a ballerina finishing a grand jete! We instinctively know how to GET THE JOB DONE.

It's hard to even call it "work" when we're asked to help promote major operas such as Aida, Turandot, and Rigoletto and FGO concerts by Andrea Bocelli, Placido Domingo, José Carreras, Jackie Evancho, Josh Groban, Sarah Brightman, Renée Fleming, Kristin Chenoweth, Marcello Giordani, Juan Diego Florez, and Audra McDonald.

Whether its a non-profit or for profit company, we know that every dollar and every minute are precious commodities.